Spice Lab – All American Rub Spice Blend (130g) - Dairy Free, No Added MSG

Smoky. Bold. BBQ-ready.

This is the rub you reach for when you want that classic American-style flavour hit — smoky, savoury, a little sweet, and just enough warmth to keep things interesting.

Chef Ian teamed up with Cherie from Sugar, Spice & Everything Nice to craft a perfectly balanced blend that does the heavy lifting for you. No mucking around with seven different jars. Just grab, rub, and cook.

Why it earns a spot in the Underground Chef pantry

Because it’s multi-use. One blend, heaps of jobs:

• BBQ rub
• Roast seasoning
• Sauce booster
• Snack upgrade

This is exactly what we mean by “spices aren’t collectibles — they’re tools.”

Flavour Profile

Smoky paprika, garlic + onion backbone, peppery lift, gentle chilli warmth, and a subtle sweetness for proper caramelisation. All-in-One Convenience: Skip the guesswork and cupboard clutter — this blend is perfectly balanced to give your dishes that classic American smokiness, hassle-free.

How to Use It

BBQ / Grill / Roast

• Rub generously over beef, chicken, pork, or lamb before grilling, smoking, roasting, or pan-searing.

Roast Veg Hero

• Toss through potatoes, sweet potato, corn, pumpkin, carrots with olive oil before roasting.

Sauce & Marinade Boost

• Stir a teaspoon into BBQ sauce, tomato sauce, mayo, yoghurt, or marinades for instant smoky depth.

Finishing Sprinkle

• Fries, wedges, popcorn, eggs, even a cheese toastie — it plays well with anything that likes a bit of swagger.

Learn How to Use It — Watch the Tutorial

See exactly how Chef Ian uses the All American Rub to create crispy, smoky American-style chicken wings in the air fryer — juicy inside, crisp outside, and packed with flavour.

This is real, everyday cooking using the same blend in your pantry.

Watch the Tutorial  American-Style Chicken Wings — Crispy Air Fryer Wings

Perfect for:
• Friday night snacks
• Entertaining friends
• Quick high-flavour meals
• Learning proper seasoning technique

Chef Ian’s Tip

For the best “BBQ bark”, rub your protein, add a splash of oil, and let it sit 10–20 minutes before cooking.
Got time? Leave it overnight in the fridge — next-level flavour.

Ingredients

Onion powder, garlic powder, double smoked paprika, cayenne pepper, brown sugar, cumin, mustard, pimento allspice, black pepper, white pepper.

Allergens

Contains: Mustard.

May contain (trace)

May contain: Soy, gluten, nuts.

Dietary

Dairy-Free
No added MSG