
This is the blend that makes your kitchen smell like you’ve been cooking all day — even when dinner’s only been on for 25 minutes.
Chef Ian teamed up with Cherie from Sugar, Spice & Everything Nice to create Moroccan Magic: a beautifully aromatic blend built around cumin and coriander, with ginger, turmeric and paprika bringing warmth, colour and depth — finished with black pepper and those gorgeous nigella seeds for a subtle, earthy lift.
It’s “exotic” without being tricky. Just big flavour, made simple.
Because it turns everyday ingredients into something special — fast.
This is a true “pantry-to-plate” blend.
Aromatic, warmly spiced and gently earthy — not hot, just deeply flavourful with a golden, savoury finish.
Roast + grill rub
Tagines, soups and slow cooks
Roasted vegetables
Couscous + rice sides
Mix Moroccan Magic + olive oil + a squeeze of lemon and coat chicken thighs.
Roast until golden, then finish with yoghurt (or tahini) and fresh herbs. It tastes like you tried way harder than you did.
Cumin, coriander, ginger, turmeric, garlic, paprika, black pepper, nigella seeds.
Underground Chef is designed to fit into real life, not take it over. You can start gently, explore at your own pace, and choose the level of guidance that feels right for you.
There’s no pressure to commit and no long-term lock-in. Just thoughtful support, clear guidance, and a way of cooking that works around how you live today.
